TrafficCaptain, the Hamburg-based specialist for Games Performance Advertising, is seeing a five-fold increase in its monthly sales figures at the end of 2013 versus the beginning of the year. Compared with the previous year, annual sales even increased by a factor of seven. The international make-up of the team has proven to be the key to success. Publishers of mobile and browser games can rely on TrafficCaptain’s games experts who are intimately familiar with the target markets, their cultures and country-specific localization needs. The newest member of the team is Céline Dalessandro, who joins TrafficCaptain as Senior Account Manager in charge of French corporate customers and performance-based campaigns in France.
Céline was born in Béthune and completed her master’s degree in International Business, Communication & Management in France. During her four-year tenure as Marketing Manager at gamigo, she was responsible for the strategic development of international affiliate marketing and the implementation of marketing campaigns in France. Most recently, Céline Dalessandro held a position as Business Development Manager with Goodgame Studios, where she was in charge of developing and maintaining relevant sales and distribution contacts in the French games market.
TrafficCaptain will benefit from Céline Dalessandro’s market know-how in the French games industry to drive the further expansion of the Affiliate Network. The young Hamburg-based company recently attended the Game Connection trade show in Paris, using the occasion to deepen its ties with French partners.
Sandra Fisher, TrafficCaptain COO, on the Game Performance Network’s growth strategy: "Céline brings a skill set and profound knowledge of the French games market which perfectly complements the expertise of our international team. In 2014 we will continue expanding our staff and at the same time extend the agency services TrafficCaptain already provides to games companies, such as SEM and Media Buying."
Today, game developers can already rely on TrafficCaptain’s specialist services to boost player acquisition in the German-speaking countries, Western and Eastern Europe, Russia as well as North and South America. The company’s team is thoroughly international, and includes staff members with roots in Brazil, France, Germany, India, Korea, Poland and Spain. In all regions, performancebased advertising campaigns are implemented for browser games as well as mobile games.
