ULTRA AND CLD DISTRIBUTION LAUNCH NEXT-GENERATION ESPORTS PLATFORM

ULTRA AND CLD DISTRIBUTION LAUNCH NEXT-GENERATION ESPORTS PLATFORM ULTRA ARENA

New gaming tournament hub enables players of all abilities to engage in competitive gaming and win rewards

TALLINN, ESTONIA - 26 JULY, 2023 - Ultra, a complete PC video gaming ecosystem created by AAA games industry talent from companies like Ubisoft, Playstation and Nintendo, and CLD Distribution, owner of Smartoys stores and official distributors for the largest retailers in Europe, today proudly announce the launch of Ultra Arena, a next-generation esports and tournament platform for all gamers. 

Created to expand access to competitive gaming for casual gamers and pros alike, Ultra Arena will go live globally on 8th August 2023 following a series of successful closed beta tournaments. Currently, gamers often need to join a multitude of third-party websites and Discord servers to compete in their favorite games. Ultra Arena addresses this by integrating directly within Ultra’s ecosystem of PC gaming apps, bringing together tournament organization, prizes and rewards in a single intuitive hub.

In addition to major benefits for gamers, Ultra Arena provides a multitude of opportunities for publishers, esports organizations, and gaming brands to connect with their audiences. Apart from supporting tournament sponsorships and custom branding for teams and competitions, brands and organizations have the ability to create and oversee their own exclusive tournaments and events. They can also assemble highly competitive lineups to represent them by directly engaging with emerging esports talents.

Ultra Arena will host tournaments for titles including League of Legends, Overwatch 2, CSGO, PUBG, as well as games that are already available to play on Ultra Games. Tournament organizers take control of the rules and brackets to cater to various skill levels, as well as reward systems. Prize pools can be made up of Ultra’s $UOS ecosystem token, digital games, and digital collectibles. Physical licensed products such as graphics cards and keyboards can also be offered, which players can choose to keep or trade with others on Ultra's built-in Uniq Marketplace.

Ultra’s co-CEOs - Nicolas Gilot and David Hanson - have a long track record in gaming and esports, even creating their own CSGO org in the early 2000s. Announcing the launch of Ultra Arena, Nicolas Gilot said:

“Today, esports beyond the very top professional level quickly becomes a mishmash of tournament platforms, Discord servers, and LFG groups. It’s a major challenge for competitive gamers and excludes casual gamers who’d nevertheless like to compete against similar ability players on their favorite games. By offering a convenient and user-friendly hub within the wider Ultra ecosystem, we’re making it easier for players of all skill levels to access tournaments whilst providing unparalleled opportunities for esports and gaming brands to engage their fans and communities.”

Raphael Pluta, CEO of CLD Group, said:

“After 24 years of passionate work within the gaming industry, I’m so proud of this partnership that will enable gamers to grow, compete and have fun in a safe and exciting environment. Our ambition is to connect physical products with this futuristic esports platform to offer the very best phygital experience. I strongly believe that Ultra Arena is an opportunity for retailers and e-tailers around the world to create communities, build marketing activations and grow their fan bases in innovative and authentic ways. Now more than ever, the gaming industry will show its power!”

The launch of Ultra Arena follows the successful public launch of Ultra Games, Ultra’s next-generation PC games store, in April 2023. Tournaments can be held on Ultra Arena for any suitable gaming title, regardless of their availability on Ultra Games. Ultra Arena will be regularly updated with new features such as large-scale ongoing leagues for key esports titles. To download Ultra and start exploring the ecosystem, click here.

About Ultra

Ultra is a complete PC video gaming ecosystem built around a next generation PC games store, Ultra Games, which is bridging the gap between web2 and web3 gaming. Created by AAA games industry talent from companies like Ubisoft, Wargaming, PlayStation and Nintendo, Ultra provides access to countless services for all game developers and players in one intuitive ecosystem, under a single login. With an extensive catalog of web2 and web3 titles and pioneering features such as an in-built wallet and marketplace, ecosystem token ($UOS), reselling of games, and competitive gaming platform, Ultra aims to provide endless value to players and developers alike. 

About CLD Distribution

Founded in 1998, CLD is a leading distributor in video games, accessories, and licensed products. With services including sales, marketing, logistics and supply chain integration, Belgium-based CLD works with many of the leading retailers in Europe and is the owner of Smartoys stores.